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EggEcosystem · Abu Dhabi

One ecosystem for the egg — from feed to the person who eats it

EggEcosystem connects trade, feed, production, laboratory control and personal nutrition in one system. The United Arab Emirates is its first implementation; the model is designed to be carried from one country to the next.

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The three layers of EggEcosystem and its six companies INFRASTRUCTURE PRODUCTION CONSUMER EGG.EXCHANGE SMARTFEED SMARTEGGS FARM SMARTEGGS LUMENA LAB MOBILE APP
6 companies BATCH PASSPORT · every lot LAB-CONFIRMED composition
6companies
3layers
600Meggs a year, UAE programme at full capacity
1.19Teggs produced worldwide every year
( 01 ) The problem · B2B

An inefficient, opaque market

/ PRODUCERS
  • Margin leaks to intermediaries on every lot
  • Demand and prices are hard to predict
  • No reliable way to find buyers
/ BUYERS
  • Quality varies from lot to lot
  • Unreliable suppliers
  • No verifiable history of a lot
/ GOVERNMENTS
  • Food-security decisions taken on lagging data
  • Import dependence visible too late
The UAE consumes an estimated 2.0–2.5 billion eggs a year against local production of about 800 million
Market estimates
( 02 ) The problem · B2C

One-size-fits-all food can't fix personal deficiencies

A standard egg does not address a personal deficiency. The market offers no egg made for a specific need, and no individual guidance on what to eat.

Selenium55.8% DV
Phosphorus28.3% DV
Iron17.5% DV
Zinc11.7% DV

Composition of a standard hen egg, % of daily value

"The future of food is aspirational, health-focused and tech-driven."— PwC, Voice of the Consumer, 2025
An egg drawn as a fine lattice with four nutrient symbols around it Se I DHA D3
( 03 ) The ecosystem

Six companies. Three layers. One system.

Infrastructure

01Egg.ExchangeTrading platform for eggs and egg products, with a batch passport for every lot.

Production

02SmartFeedFeed additives, premixes and compound feed that set the composition of the egg.
03SmartEggs FarmLayer farms in the UAE, built in phases on separate biosecure sites.

Consumer

04SmartEggsEggs made for specific micronutrient needs.
05LUMENA LabMicronutrient testing and product validation, Abu Dhabi.
06Mobile AppPersonal nutrition guidance, in design.

Every company sells to clients outside the group as well as inside it — this is not a closed loop of internal transfers.

( 04 ) The companies

Six businesses, each with its own clients

01

Egg.Exchange

Planned company
  • An open book of firm offers; a trade is concluded at once
  • One lot equals one transport unit with its own delivery basis; a batch passport traces it from the production site to the buyer
  • Payment released against confirmed delivery and quality through licensed third-party providers; the platform does not hold participants’ money

Serves: producers, exporters, importers, distributors and food manufacturers.

egg.exchange
02

SmartFeed

Planned company
  • Additives and premixes that set the nutritional composition of the egg
  • Compound feed for commodity and targeted flocks
  • Formulations are the confidential know-how of the group

Serves: SmartEggs Farm and third-party poultry farms from the first day of operation.

03

SmartEggs Farm

Planned company
  • Commodity table eggs and eggs of defined composition
  • Built in phases, each opened only when demand, site, technology and insurance cover are confirmed
  • Separate biosecure sites, each with its own staff, transport and entry points

Serves: retail chains, distributors and food service.

04

SmartEggs

Planned company
  • Lines by nutrient: Se · Iodine · Omega (DHA) · D+ (vitamin D3) · Premium4
  • Lines by need: children, pregnancy, athletes, 50+, premium and everyday
  • On-pack claims only in the wording authorised under EU Regulation 432/2012, and only where the product meets its conditions of use

Serves: consumers through retail chains and online.

05

LUMENA Lab

Planned company
  • Four steps: micronutrient test → personal deficiency map → wellness recommendation → matched SmartEggs product
  • ICP-MS, NGS, NIRS and an egg-quality analyser; the own laboratory sets methods and reference ranges, partner laboratories carry the volume
  • Results are wellness guidance, not a medical diagnosis

Serves: consumers, the group’s production companies and third-party feed and egg producers.

06

Mobile App

Planned company
  • A personal deficiency profile and wellness recommendations built around targeted eggs
  • QR scan traces any egg back to its farm
  • Recommendations are wellness information, not medical advice

Serves: consumers.

( 05 ) How the layers reinforce each other

Each layer makes the others sharper

  1. Market data
  2. Feed & farm plans
  3. Targeted products
  4. Consumer tests
  5. Personal guidance
  6. Repeat purchase

Every layer sells data and services to the others — and to clients outside the group.

( 06 ) Batch passport

Every lot carries its own proof

Packed
→
Shipped
→
Received
→
Accepted
( 07 ) The UAE programme

The UAE first — built in three phases

Phase 1200 millioneggs a year
Phase 2400 millioneggs a year
Phase 3600 millioneggs a year
Three growing phase bars of the UAE programme PHASE 1 PHASE 2 PHASE 3 200M 400M 600M
  • The share of eggs of defined composition grows from 20% of output in phase 1 to 40% at full capacity
  • Own feed mill of 20 tonnes an hour and own laboratory
  • Separate biosecure sites
  • Each phase opens only when the previous one has proven its result by fact
  • Aligned with the objectives of the UAE National Food Security Strategy 2051
Planning parameters. No farm is in operation.
( 08 ) Designed to travel

Built to be carried to the next country

Software, formulations and laboratory methods move to a new country as intellectual property. Farms and feed mills are built there with local capital and local partners.

World silhouette with the United Arab Emirates marked as the first implementation FIRST IMPLEMENTATION UNITED ARAB EMIRATES
The model is at its first implementation; projects in other countries have not started.
( 09 ) Sustainable development

Goals served by assets, not by statements

SDG 2 · Zero hunger

Micronutrients delivered through a food people already eat every day.

SDG 9 · Industry and innovation

Feed-additive plant, laboratory and the group’s intellectual property.

SDG 12 · Responsible production

Traceable lots; manure processed into compost.

SDG 17 · Partnerships

Technology from the centre, capital and partners local in each country.

Alignment with the UN Sustainable Development Goals as described by the company; not an endorsement by the United Nations.
( 10 ) Structure

Intellectual property at the top, operations in separate companies

Group structure: holding, head company and six planned companies in three layers NOVALUMEX HOLDING LTD ADGM · Registered No. 37435 · holds the group’s intellectual property INCORPORATED EggEcosystem Holding Ltd ADGM · head company of the group PROPOSED INFRASTRUCTURE PRODUCTION CONSUMER Egg.Exchangeplanned SmartFeedplanned SmartEggs Farmplanned SmartEggsplanned LUMENA Labplanned Mobile Appplanned

Patents, trademarks, software and the EggEcosystem concept are held by NOVALUMEX HOLDING LTD and licensed to the companies of the group. Each business is carried on by its own company with its own licence.

Only NOVALUMEX HOLDING LTD is incorporated. EggEcosystem Holding Ltd is proposed; the group companies are planned and will be established as each business requires.
( 11 ) Team

Building the team around a working thesis

Photo to be supplied

Dmitrii Lebedev

Founder & CEO

Entrepreneur in international business and agrotech; author of the EggEcosystem concept.

Open roles
Chief Financial Officer
Chief Technology Officer
Head of Farm Operations
Head of Regulatory Affairs

Interested? Write to us.

Producers, buyers, suppliers, laboratories — let’s talk.

Write to us →
ceo@egg.exchange egg.exchange LinkedIn
EggEcosystem A programme of NOVALUMEX HOLDING LTD · ADGM, Abu Dhabi
EggEcosystem is a programme developed by NOVALUMEX HOLDING LTD, Abu Dhabi Global Market, Registered No. 37435. This site describes plans and targets; figures are planning estimates. It is not an offer of securities or of any financial product and does not invite investment. Planned companies are not yet incorporated. This site sets no cookies and uses no analytics. © 2026 NOVALUMEX HOLDING LTD. All rights reserved.
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